Brazil (São Paulo State)
São Paulo - Practicalities
Orientation
The prospect of arriving in South America’s most populous city, spread over an area of 30,000 square kilometres, is likely to seem a little daunting. However, while it’s true that urban development has been carried out with an almost complete lack of planning, São Paulo is far more manageable than you might imagine. Greater São Paulo is enormous, but the main shopping, entertainment and hotel districts are easy to move between, and the areas of historic interest are extremely limited. Even so, São Paulo’s streets form something of a maze and even for the briefest of visits it’s well worth buying a street guide, available at any newspaper kiosk.
São Paulo’s traditional centre is the area around Praça da Sé and Praça da República, the two sections of the city bisected by a broad avenue, the Vale do Anhangabaú, which in turn is bridged by a pedestrian crossing, the Viaduto do Chá. The area around Praça da Sé is where you’ll find both the Pátio do Colégio, which dates back to the early years of the Jesuit mission settlement, and the commercial district of banks, offices and shops, known as the Triângulo – originally comprising Rua Direita, Quinze de Novembro, São Bento, and Praça Antônio Prado. The area around Praça da República now forms an extension of the main commercial district, but there are many hotels and apartment buildings here, too.

The bairros to the east of the centre contained some of the city’s first industrial suburbs and were home for many immigrants, but with the exception of the Museu da Hospedaria do Imigrante there’s hardly anything of interest here. North of the centre is the red-light district of Luz, until recently known only as the rather seedy location of the city’s railway stations, but now being developed into a major cultural hub. Due north of here, across the Rio Tietê, is the Rodoviária Tietê, the city’s main bus station serving points throughout Brazil and neighbouring countries.

Just south of the commercial district are Bela Vista – usually referred to as “Bixiga”, São Paulo’s “Little Italy”, focused on Rua 13 de Maio – and Liberdade, with its centre around Praça da Liberdade and Rua Galvão Bueno. Traditionally a Japanese neighbourhood, Liberdade is gradually being transformed by the arrival of new immigrants from other east Asian countries.

To the southwest of the centre is Avenida Paulista, an avenue of high-rise office buildings which divides the city’s traditional centre from the Jardins, one of the most prestigious of São Paulo’s middle- and upper-class suburbs. Extending south and west are yet more plush suburbs, such as Itaim Bibi and Vila Olímpia, with upmarket restaurants and nightspots. Cutting across Avenida Paulista into the Jardins is Rua Augusta, which begins in the centre at Praça Franklin Roosevelt; many of São Paulo’s best restaurants and shopping streets are located around here. West of the Jardins is Vila Madalena, and beyond here Pinheiros, mainly residential neighbourhoods that are fast developing as two of the city’s most fashionable nightspots. Just across the Rio Pinheiros is the vast campus of the Universidade de São Paulo and the Instituto Butantã, while to the southeast lies the Parque Ibirapuera, one of the city’s great parks.

Getting there

You’ll probably arrive in São Paulo by plane or bus, though there are train connections with Bauru and Campinas in the interior of the state. Watch your belongings at all times, as thieves thrive in the confusion of airports and stations.

São Paulo is served by two airports. Just to the south of the centre, the always congested Congonhas (tel 011/5090-9000 or 5090-9195) handles services within the state of São Paulo, but also operates the shuttle service (the Ponte Aérea) to Rio, as well as flights to some other destinations, including Curitiba and Belo Horizonte. Most other domestic flights (including some Curitiba, Belo Horizonte and Rio flights), and all international flights use the much newer Guarulhos airport (tel 011/6445-2945), 30km from the city. Note that bad weather frequently leads to the diversion of planes from Guarulhos to Congonhas.

Congonhas and Guarulhos are connected to each other by air-conditioned executivo buses leaving at roughly half-hourly intervals (5.30am–11pm; $7). At similar intervals, buses link both airports with the western side of Praça da República (7am–9pm; $7). From Guarulhos there are more options: every 35 minutes there are buses to the Rodoviária Tietê (5.40am–10.10pm); and there’s also a bus service ($7) to the Maksoud Plaza Hotel, which stops off at the other top hotels around Avenida Paulista. Taxis are readily available at both airports: the fare from Congonhas to the centre is around $15, from Guarulhos about $25. At both airports there are taxi desks in the arrivals halls and you pay a fixed price depending on the distance of your destination.

SET (Secretaria de Esportese Turismo) maintains helpful state tourist information desks at the airports (daily 7.30am–10.30pm); there are also casas de câmbio at both airports for changing cash or travellers’ cheques.

There are very few train services now to São Paulo’s Estação da Luz. The train still runs to Bauru in the interior of the state of São Paulo, but the connection on to Campo Grande for Corumbá has been suspended. The only other useful service is to Campinas, though buses are considerably faster. To get to the city centre from the station, take the metrô (from the Luz station) or a taxi, which will cost $10–20.

An extensive suburban train network operates from the Estação Júlio Prestes, at the edge of the city centre to the north.

Getting around

São Paulo’s public transport network is extensive but traffic congestion and a seemingly perpetual rush hour can make travelling by bus or taxis frustratingly slow going. Matters are made even worse when it rains: São Paulo’s drainage system cannot cope with the tropical storms and, as roads are transformed into rivers, the city grinds to a halt – just take cover in a bar or lanchonete and sit it out. The city’s metrô network, by contrast, is fast, clean and efficient, though limited in extent. With your own car, the main difficulties of driving in São Paulo are the volume of traffic and finding a parking space. Otherwise, roads are well signposted and it’s surprisingly easy to get out of the city. For more information, go to São Paulo City Transport.

Shopping

São Paulo’s shopping possibilities are as varied as the city’s restaurants and, for Paulistanos with the means, as important an activity. In the wealthy southwestern suburbs of Cerqueira César and the Jardins, shops are far more impressive than those in just about any other Brazilian city, and the quality way above par. Even if you’re not intent on a spree, the shopping centres and stores are worth a tour to experience the opulent surroundings. And there’s a fine selection of markets, too, where you can pick up a decently priced souvenir or two and some good food.

The widest selection of Brazilian music in the city can be found in Música da República, Praça da República, Centro, while Sebo do Disco, Rua Lisboa 45, Jardim América, is good for secondhand Brazilian records. A great place to buy records of all sorts is at Grandes Galerias, a down-at-heel shopping centre at Rua 24 de Maio, just behind the Teatro Municipal.

For English-language books, try Cultura – São Paulo’s best bookstore – in the Conjunto Nacional building, Av. Paulista 2073, Cerqueira César, or Bestseller, Av. Tietê 184, Cerqueira César. Livraria Corrêa do Lago, Rua João Cachoeira 267, Itaim Bibi, has what is probably Brazil’s most extensive collection of rare and out-of-print books for sale. More English-language books, plus a wide selection of Portuguese works on Brazilian history and politics, are available from branches of Brasiliense, scattered around the city, and Seridó, in Edifício Copan shopping mall, Av. São Luís near Praça da República.

The main shopping streets in the centre of the city are near Praça da República, especially the roads running off Avenida Ipiranga: Rua Barão de Itapetinga, Rua 24 de Maio, Rua do Arouche and, between them, Rua Dom José de Barros. Most of the stores around here sell clothes, but you’ll rarely find the latest fashions. One particularly curious shopping area can be found on Rua São Caetano, opposite the Parque da Luz, where over a hundred shops sell everything that could be possibly needed for a wedding.

In recent years, the downtown area has been characterized by the huge number of street traders who have taken over the pavements. These have become a major issue in the city, with regular calls to clamp down on their activities.

South of Avenida Paulista is where the money is, and where all the best stores are. There are lots of expensive designer boutiques, especially in the streets running parallel to and crossing Rua Augusta, most notably Rua Oscar Freire, Alameda Lorena, Rua Haddock Lobo, Rua Bela Cintra and Rua Dr Melo Alves. There are no obvious “souvenirs” of São Paulo, but the following places are worth checking out for unusual Brazilian items:

  • Ana (Arte Nativa Aplicada), Rua Melo Alves 184. Beautiful, high-quality cotton and wool fabrics, and scarves printed with Indian motifs. Also features a small but interesting selection of ceramics.
  • Arte-India (FUNAI), Rua Augusta 1371. Basketwork and feather handicrafts made by Indians. Fair prices and authenticity guaranteed.
  • O Bode, Rua Bela Cintra 2009, Cerqueira César. Carefully selected handicrafts from throughout Brazil, including items from the state of São Paulo.
  • Kabuletê, Rua Dr Melo Alves, Cerqueira César. An unusual choice of unique – but expensive – Brazilian crafts.

Shopping centres

The rich victors of the Brazilian economic “miracle” wander São Paulo’s shopping centres – air-conditioned temples to hedonism – able to feel utterly insulated from their less fortunate fellow citizens. Each centre tries to outdo the other, with mirrored walls and ostentatious fountains – you won’t feel closer to North America than this during your stay in Brazil. All the shopping centres are open Monday–Saturday 10am–10pm, and Sunday after lunch to around 7pm.
  • Eldorado, Av. Rebouças 3970, Pinheiros (bus from Praça da República). Rather downmarket, but nevertheless vast and with one of the largest ranges of shops.
  • Ibirapuera, Av. Ibirapuera 3103, Moema (bus from metrô Ana Rosa, or Praça da República). Plush shopping centre in an upmarket area.
  • Iguatemi, Av. Brigadeiro Faria Lima 1191, Jardim Europa (bus from Av. Ipiranga). The oldest of the city’s many shopping centres – and constantly being relaunched as the most “sophisticated”.
  • Morumbi, Av. Roque Petroni Jr 1089, Morumbi (bus from metrô Ana Rosa). Shopping centre serving one of the city’s wealthiest neighbourhoods, with a huge recreation area and “gourmet” restaurants.
  • Shopping Light, corner of Rua Xavier de Toledo and the Viaduto do Chá, Centro. The newest, and perhaps the most upmarket, shopping centre, busiest on weekdays.

Markets

There’s lots of choice here, from handicrafts to flowers, and one – the Mercado Municipal – that ranks as one of the best markets in Brazil. The different bairros also have their own markets.

Antiguidades e Artes, Praça Benedito Calixto, Pinheiros (Sat & Sun 9am–6pm). You may even pick up the odd bargain here; cheaper and a larger collection of bric-a-brac than the similar market beneath MASP. There are some good restaurants around the square and food stalls in the market itself.

  • Antiguidades e Artesanato do Bixiga, Praça Dom Orione, Bela Vista (Sun 9am–6pm). A flea market with little worth purchasing, but lots of atmosphere.
  • Antiguidades do MASP, Museu de Arte de São Paulo (MASP), Av. Paulista 1578 (Sun 10am–5pm). A fun place to browse, but don’t expect much worth buying.
  • Feira Oriental, Praça da Liberdade, Liberdade (Sun 10am–7pm). A few Japanese-Brazilian handicrafts, plants and Japanese food.
  • Mercado de Flores, Largo de Arouche, Centro. A dazzling daily display of flowers.
  • Mercado Municipal, Rua da Cantareira 306, Centro (Mon–Sat 5am–4pm). About the most fantastic array of fruit, vegetables and fish that you’re likely to find anywhere in Brazil.
  • República das Artes, Av. Ipiranga, Centro (Sun 9am–4pm). Amongst the tack, there are some interesting handicrafts and semiprecious gems in this vast street market located near Praça da República, between Avenida São Luís and Rua da Consolação.

Avoiding trouble in São Paulo

Assaults and robberies are favourite topics of conversation amongst Paulistanos, with the city’s crime statistics now consistently higher than those of Rio. Nevertheless, by using a little common sense you’re unlikely to encounter any real problems. With such a mixture of people in São Paulo, you’re far less likely to be assumed to be a foreigner than in most parts of Brazil, and therefore won’t make such an obvious target for pickpockets and other petty thieves.

At night, though, pay particular attention around the central red-light district of Luz, location of the city’s main train stations and – though not as bad – around Praça da República. Also take special care late at night in Bixiga (Bela Vista), or if you venture into Praça Roosevelt. Always carry at least some money in an immediately accessible place so that, if you are accosted by a mugger, you can quickly hand something over before he starts getting angry or panicky. If in any doubt at all about visiting an area you don’t know, don’t hesitate to take a taxi.

Eating out

Eating out is an important pastime for middle- and upper-class Paulistanos. The vast number of restaurants in the city is a source of great pride; people like to claim that São Paulo’s range of restaurants is second only to New York’s. Certainly, the variety of eating options is one of the great joys of São Paulo, though the quality is often disappointing, not least at the more expensive end of the scale. For more information, go to Eating out in São Paulo.

Bars, nightlife and entertainment

Whether you’re after “high culture”, live music, a disco or just a bar to hang out in, you won’t have much of a problem in São Paulo. There are four main centres for nightlife in São Paulo: Bixiga, with good bars and live music; Jardins, with some good neighbourhood bars; Itaim Bibi and Vila Olímpia, best known for its flashy nightclubs; and Vila Madalena and adjoining Pinheiros, fast becoming known for its trendier, slightly “alternative” scene. Some ideas of where to go are detailed below, but for the full picture of what’s on and where consult the weekly Veja, the daily Folha de São Paulo (especially its Friday Noite Ilustrada supplement), or the Guia Internet São Paulo Web site (www.guiasp.com.br). Places come and go in São Paulo at a bewildering speed and so on-the-spot advice is vital.

São Paulo has a large gay population but clubs and bars tend to be mixed rather than specifically gay, with the scene mainly in the Jardins area.

Bars

The bars that you’ll find scattered throughout the city depend largely upon the neighbourhoods that they’re in for their character. Some of the liveliest, a few with live music, are found around Rua 13 de Maio in Bixiga (Bela Vista), and in fashionable Vila Madalena and Pinheiros.
  • All of Jazz, Rua João Cachoeira 1366, Vila Madalena. Nice intimate place with excellent live jazz.
  • Balcão, corner of Alameda Tietê and Rua Melo Alves, Cerqueira César. Pleasant neighbourhood bar attracting well-heeled trendies.
  • Bar Brahma, corner of Avenida São João and Avenida Ipiranga, Centro. Cheap beer in one of the city’s oldest bars.
  • Bar do Sacha, Rua Original 45, Pinheiros. Open from noon and located on a hill, this is a particularly pleasant place to come for a drink on a sunny day.
  • Barnaldo Lucrecia, Rua Abilio Soares 207, Paraíso. An instantly recognizable yellow house, this place attracts a young crowd. Especially lively on Fridays, and live music most evenings.
  • Cachaçaria Paulista, Rua Mourato Coelho 593, Pinheiros. A great place for sampling cachaça: there are over 200 kinds here and it’s open from 6pm until the last customer leaves.
  • Café do Bixiga, Rua 13 de Maio 76, Bela Vista. Excellent chopp and a carefully nurtured Bohemian atmosphere.
  • Charles Edward, Av. Pres. Juscelino Kubitschek 1426, Itaim Bibi. Popular with people in their 30s and 40s, this bar also has live music and dancing.
  • Fidalga, Rua Fidalga 32, Jardins. Live jazz and Brazilian music during the week, and its own small bookstore.
  • Finnegan’s, Alameda Itú 1529, Jardins, and Rua Cristiano Viana 358, Pinheiros. Irish-theme bars, busy late into the evening, often with live blues and jazz. Hugely popular with English-speaking residents.
  • Original, Rua Graúna 137, Moema. A carefully maintained 1940s atmosphere, this place started a trend in “traditional” bars.
  • Pirajá, Av. Brigadeiro Faria Lima 64, Pinheiros. Trendy and attractive “traditional”-looking bar serving tasty Spanish-style tapas.
  • Ritz, Alameda Franca 1088, Cerqueira César. During the day a quiet restaurant serving hamburgers and sandwiches, at night a lively bar for young people, popular with the gay crowd.

Live music and dancing

São Paulo has quite an imaginative jazz tradition. The Bourbon Street Music Club, Rua dos Chanés 127, Moema, has a consistently good, though very expensive (entrance is $17), programme including visiting international artists and frequent festivals. In newly fashionable Vila Madalena, there are several jazz venues, probably the best being Blen Blen Brasil, Rua Inácio Pereira da Rocha 520. In Bixiga, the Café Piu-Piu (closed Mon), at Rua 13 de Maio 134, is a lively venue for some very good jazz and choro, as well as the most appalling rock and country-and-western music.

If it’s more obviously Brazilian music that you’re seeking, check the newspaper entertainment listings for touring artists or, if feeling slightly adventurous, you could go to a gafieira, a dance hall that’s the meeting place of working-class and Bohemian chic. A gafieira that’s always packed to the rafters with migrants from the Northeast dancing to forró is Pedro Sertanejo, Rua Catumbi 183, Brás (Sat 9pm–4am, Sun 8pm–midnight). Be warned that gafieiras tend to be out of the centre and can seem rather alien and disconcerting places if you’ve only just arrived in Brazil. The Avenida Club, Av. Pedroso de Morães, Pinheiros, is the best-known place in São Paulo for formal dancing – everything from ballroom to samba, forró and merenque. To discover how the lambada should really be danced, try the Som de Cristal at Rua Rego Freitas 470, Centro. Regular performances of Brazilian folk, popular and New Wave music are given at the Centro Cultural de São Paulo, at Rua Vergueiro 1000 (by the Vergueiro metrô station), and are either free or charge only a modest admission fee. If you’re around, one of the most enjoyable outings is to the Clube do Choro, held on Saturday and Sunday nights in Jardim América (at Rua João Moura, between Rua Artur Azevedo and Rua Teodoro Sampaio); the street is closed off, a stage erected and tables and chairs put out so that you can sit and listen to some excellent music. There’s a small cover charge and food and drink are available, too.

Discos and clubs

  • BCBG, Rua Tabapuã 1410, Itaim Bibi. One of São Paulo’s chicest club venues – very expensive and smart – where the city’s beautiful people congregate. Techno music. Wed–Sat 10pm–5am.
  • Brancaleone, Rua Luís Murat 298, Vila Madalena. One of the trendiest dance places in São Paulo, attracting a young and suitably stylish crowd. The music is eclectic and you can also get a remarkably good Italian meal here. Open 8.30pm till late; closed Sun.
  • Carioca Club, Rua Cardeal Arcoverde 2899, Pinheiros. Live samba, pagode and Brazilian popular music (MPB) bands interspersed with a house DJ playing a range of Brazilian disco sounds. Attracts a good mix of the over-20s. Mon–Sat 10pm–4am.
  • Clube Massivo, Alameda Itú 1548, Jardins. Open from midnight onwards, this is a shrine to the sounds of the 1970s.
  • Dado Bier, Av. Juscelino Kubitschek 1203, Itaim Bibi. Arrive for an early evening drink (the club boasts one of the city’s few micro-breweries), stay for dinner (pizza or sushi), check out the art gallery, and then dance to techno, ska and rock music until dawn. Mon–Fri 6pm–late, Sat 8pm–late.
  • A Lanterna, Rua Fidalga 531, Vila Madalena. A fun place to drop by, attracting a youthful crowd. The house band plays music from the 1960s to the 1980s. Open 6pm–2am; closed Mon.
  • Lov.E Club, Rua Pequetita 189, Vila Olímpia. A mixed club playing techno and trance. Decent Italian food and breakfast served here too. Tues–Fri midnight–6am, Sat midnight–10am.
  • Nostro 2000, Rua da Consolação 2554, Jardins. A mainly gay venue; best night Sunday from 6pm until midnight.
  • Roof, Av. Cidade Jardim 400, Jardim Europa. Rather vulgar and full of well-heeled yuppies, but this is compensated for by its magnificent views across the city.
  • U-turn, Rua Tabapuã 1463, Itaim Bibi. Techno club which regularly attracts British DJs. Tues–Thurs 11pm–5am, Fri & Sat 11pm–5.30am.

Cinema, theatre and classical music

In general, films arrive in São Paulo simultaneously with release in North America and Europe, and are subtitled rather than dubbed. Charging around $4, most cinemas are on Avenida Paulista, but there are also several downtown on Avenida São Luís. All the shopping centres have cinema complexes and show the latest blockbusters. Keep a special eye out for what’s on at CineSesc, Rua Augusta 2075 (Cerqueira César); Bixiga, Rua 13 de Maio (Bixiga); Espaço Unibanco de Cinema, Rua Augusta 1475 (Cerqueira César); and the Centro Cultural de São Paulo, Rua Vergueiro 1000, by the Vergueiro metrô station – all of which are devoted to Brazilian and foreign art films. Art-house films are also shown at the Belas-Artes at Rua da Consolação 2423, on the corner of Avenida Paulista.

São Paulo is Brazil’s theatrical centre and boasts a busy season of classical and avant-garde productions; a visit to the theatre is worthwhile even without a knowledge of Portuguese. Seats are extremely cheap, available from ticket offices that have details of all current productions: Casa do Espectador, Rua Sete de Abril 127, Centro (Mon–Fri 10am–6pm); and Vá ao Teatro, Shopping Ibirapuera, Moema (Mon–Fri 9am–9pm, Sat 9am–3pm). The Brasileiro de Comédia, Rua Major Diorgo 311, and the Teatro Sérgio Cardoso, Rua Rui Barbosa, both in Bixiga, have particularly good reputations.

The traditional focal point for São Paulo’s vibrant opera and classical music season is the Teatro Municipal (tel 011/222-8698), in Praça Ramos de Azevado in the city centre, where, in the 1920s, Villa-Lobos himself performed. As an operatic and classical music centre, São Paulo has always been less important than Rio, but now Brazilian and foreign performers divide their time between the two cities. The beautifully renovated Estação Júlio Prestes (tel 011/223-5199) in the bairro of Luz is the home of the world-class Orquestra Sinfônica de Estado de São Paulo and has a new 1500-seat concert hall. Many of São Paulo’s churches have free recitals, most notably the beautiful Gregorian chant at the Basílica de São Bento, Largo de São Bento, every Sunday at 10am.

Accommodation

Finding somewhere to stay in São Paulo is rarely a problem and, as there are several areas where hotels are concentrated, you should get settled in quite quickly. The prices of hotels remain pretty much the same throughout the year, except in the quieter summer months (December, January and February) when they may be lower. Weekend discounts of up to fifty percent are often given, especially at the better hotels that otherwise cater largely to business executives.

Top hotels are priced at levels that would make a business traveller in Europe or North America gasp in horror, but it’s possible to find somewhere perfectly satisfactory for around $70 a night. Most budget and medium-priced places are located in rather seedy parts of the city where walking alone at night may feel distinctly uncomfortable, especially for a woman. The dangers, however, are often more imaginary than real and, by simply being alert and taking taxis late at night, you should have no problems.

Downtown

In the traditional centre of São Paulo, there are lots of fairly inexpensive and medium-priced hotels in the streets around Praça da República. Cheap rooms can be found in hotels towards Estação da Luz in the Santa Ifigénia district, but many of these are aimed at either long-stay guests or couples checking in for an hour or two, and at night the area has a distinctly dangerous edge to it. The Praça da República area has a more comfortable feel, though there are still a lot of suspicious-looking individuals milling around.
  • Eldorado Boulevard, Av. São Luís 234 (tel & fax 011/214-1833). Excellent mid-range hotel popular with budget-oriented foreign executives. Comfortable rooms and huge suites. The 24-hour coffee shop attracts theatre-goers, journalists and other late-nighters. $50–$90.

Jardins

The south side of Avenida Paulista marks the beginnings of Jardins, a wealthy residential neighbourhood which houses some of the city’s most fashionable (and expensive) shops and restaurants. There are only a few accommodation options here, but it’s a very pleasant area and one that feels safe both in the daytime and at night.
  • Metropolitan Plaza, Alameda Campinas 474 (tel 011/288-0369 or 287-4855, fax 285-3158). Attractive rooms, all with fully equipped kitchenette, and a smallish pool. Rates are reasonable given the high quality of the place and the neighbourhood. $70–$125.
  • Regent Park, Rua Oscar Freire 533 (tel 011/3064-3666, fax 3064-7507). A very good apartment-hotel, mainly with one-bedroom units, but also a couple of two- and three-bedroom ones. All units include a living room and a small, but fully equipped kitchen. There’s also a rooftop pool with panoramic views across the city. $90–125.
  • Renaissance, Alameda Santos 2233 (tel 011/3069-2233, fax 3064-3344). This massive tower has become something of a landmark, though why someone would choose to stay here is difficult to imagine. Yes, the hotel has a business centre with up-to-the-moment levels of technology directed towards international executives, but it offers little that isn’t available at the similarly luxurious and far more pleasant Maksoud Plaza for half the price. $175 and over.

Liberdade

Liberdade, São Paulo’s Japanese bairro, has a few medium-priced hotels that are well-worth considering – not least because the area is considered one of the safest parts of central São Paulo. Although the overwhelming majority of people staying here are either Japanese-Brazilians or visiting Japanese businessmen, other guests are made to feel just as welcome.
  • Nikkey Palace, Rua Galvão Bueno 425 (tel 011/270-8511). Luxury hotel geared towards Japanese businessmen and particularly well known for its health club which guests can use for free. Even if you can’t afford to stay here, try their Japanese buffet breakfast ($7). $50–$90.

Rua Augusta and around

The area is best known for the Cá d’Oro, Caesar Park and Maksoud Plaza – three of São Paulo’s finest and most expensive hotels. However, along and just off Rua Augusta are some far more affordable options worth seeking out. The hotels here are ideally located, convenient for the city centre, the international banks of Avenida Paulista and the fashionable Jardins. The area is quite safe, though walking along Rua Augusta late at night can be unpleasant as you’re likely to be accosted by men touting on behalf of sleazy nightclubs.
  • Augusta Palace, Rua Augusta 467 (tel 011/256-1277). This hotel is nearer to Rua da Consolação than Avenida Paulista which makes it handy for the Praça da República area. Very much a business hotel and worth calling in advance for weekend discounts. $50–70.
  • Cá d’Oro, Rua Augusta 129 (tel 011/256-8011). An easy stroll from Av. Paulista (not that many guests would contemplate walking), this excellent hotel attracts guests seeking five-star standards in a less vulgar environment than is generally the case with São Paulo’s luxury hotels. Many visitors to the city wouldn’t stay anywhere else, but the “European grand hotel” posturing of guests and staff alike can grate. $125–175.
  • Caesar Park, Rua Augusta 1508 (tel 011/285-6622). Almost on the corner with Av. Paulista, this is one of the most comfortable hotels in the city with everything you’d expect in this price band. The most unusual rooms are those in traditional Japanese style, but otherwise the hotel is rather soulless. $175 and over.
  • Maksoud Plaza, Alameda Campinas 150 (tel 011/253-4411, fax 253-4544). Moments from Av. Paulista, this is the city’s most distinguished (and arguably best) hotel – anyone who’s anyone stays here. The rooms are as good as you’d expect, the staff are efficient and friendly and there’s a pool, a well-managed fitness centre and several decent in-house restaurants. $175 and over.