| The settlement of Holambra
(its name is a contraction of Holândia, América, and Brasil) was created
by the arriving migrants, who bought a large, fertile fazenda and
farmed co-operatively, while the new arrivals established their own farms,
specializing – predictably – in the cultivation of flowers. Today’s
residents like to boast that their prosperity is based on the work ethic
that the immigrants brought with them. There may be something in this, but
without the substantial financial investments from The Netherlands,
Holambra would probably have foundered like so many foreign agricultural
schemes in Brazil.
Holambra maintains a strong Dutch character,
despite the arrival of non-Dutch migrants attracted by the town’s
growing prosperity. To boost sales of its agricultural products and
flowers (Holambra is responsible for 35 percent of flowers produced
commercially in Brazil), Holambra is keen to play up its Dutch origins,
and the urban centre can best be described as Dutch kitsch. Most people
get around by bicycle, many of the buildings have Dutch-style facades,
gardens are neatly tended and filled with flowers, while the public
telephone stands are in the ludicrous shape of a giant wooden clog. The
highlight of the year is Expoflora, the annual spring flower
festival, which takes place on most weekends throughout September; the
event attracts not only commercial buyers but also ordinary individuals
drawn by the colourful displays, Dutch folk dancing, musical shows and
food.
Practicalities |
| Holambra is located 40km
north of Campinas at the Km 141 turn-off of the SP-340 Campinas to
Moji-Mirim road. There are hourly bus services between Holambra and
Campinas and several buses a day from São Paulo. One of the main
attractions of a visit here is its restaurants. The best choice in
town is Warong on Rua Campo de Pouso 607, the only restaurant in
Brazil specializing in the spicy food of Indonesia. The excellent Confeitaria
Martin Holandesa, Rua Doria Vasconcelos 15, serves up tea and cakes,
or for something more traditionally Dutch try the Clube Holambra at
Alameda Mourício de Nassau 894, a por kilo restaurant (weekends
only). There are several good hotels, the most attractive being Lago
do Holandês (tel & fax 019/820-1781; $35–50), which also serves
Dutch food, on the outskirts of town at Avenida das Tulipas 245; at no. 57
on the same avenue is the simpler but more central Hotel Sheller
(tel 019/820-1329; $20–35). |