| John
Price realized the potential Pismo had for tourism when he built the Pismo
Beach Hotel. The Pismo Beach Hotel was sold to A.E. Pomeroy and Charles
Stimson in 1887. They enlarged the hotel and renamed it the El Pizmo Inn.
The hotel was sold and resold many times. In early times, the area was
thought of as a place to spend several months, relaxing and enjoying the
surroundings. Early advertisements for the El Pizmo Inn encouraged
visitors to come and enjoy the "fine duck hunting and the pleasant
surroundings."
The 1900's were wild times in Pismo
Beach. Pismo was noted for having many saloons, along with several
notorious brothels. Other amusement type businesses at the time, besides
the hotels, offered a variety of entertainment including a skating rink, a
bowling alley, and a dance hall.
The property directly south of Shell
Beach now known as Dinosaur Caves, was the site of an amusement park, with
a giant cement dinosaur to gather attention. H. Douglas Brown started
building the dinosaur in 1948 and was stopped by local opposition. The
headless dinosaur remained a local landmark until it was torn down in the
late 1950's. Pismo Beach was also known to be a place to find booze during
the Prohibition Era.
The second El Pizmo Inn was built about
the turn of the century and became so popular that a "Tent City"
was erected for the overflow of tourists. They were clean, well-organized
18' x 14' tents that could be rented for $8 a week. Resting on wooden
planks, the tents were located where the Clam Digger stands today.
Eventually, the "City" was expanded to where the theater now
stands. "Tent City" lasted into the late 1920's.
The Southern Pacific Railroad also
helped tourism in Pismo Beach. It brought people from the San Francisco
Bay area to Pismo Beach in one of the first "timeshare"
operations. The people paid $30, for a ride down to Pismo Beach, and
stayed in the tent city. If they liked the tents, the Railroad would use
their fare to put a down payment on a tent for the people. If the people
didn't like the tent, they were refunded their money, and returned to San
Francisco free of charge. It was rumored that more people stayed than
asked for refunds.
In 1912, Highway 2, today's Highway 101,
was routed through Pismo Beach, giving automobile travelers an easy route
to the beach. Highway 101 was not expanded to four lanes until the late
1950's.
Shell
Beach and Sunset Palisades
Shell Beach was quite different 36 years
ago, when it was nothing but pea fields. The area was the site of a Chumsh
village. Floyd Calvert bought and developed much of the land in 1926. He
paid $45,OOO for 41 acres between the ocean and the highways
When Calvert first visited Shell Beach
there were approximately 50 residents in the area. Calvert sold lots in
the area for as little as $195. A resident of Hollywood, Calvert was told
about the area by a friend in 1925. When he first visited Shell Beach,
there was only one street, Boeker Avenue, with a few cottages on it.
Calvert was struck by the beauty of
Shell Beach and bought a portion of it. In January 1926, he opened offices
in the area, hired seven salesmen and began selling land to persons
seeking summer retreats from the hot valley. When the summer selling
season was over that first year, Calvert had to close his offices. The
depression, which was to hit hard in 1929, was already beginning to be
felt. Then Calvert had to devise a new way to sell his land. He offered it
for $5 a month. Even then it was hard to sell.
During the depression, Calvert, who had
been a builder in Hollywood, lost all his property except for Shell Beach.
He had such faith in this area he thought if he could hold on to this
land, someday people would realize its worth.
It took Calvert 20 years to sell the
first 456 lots on the Shell Beach land he owned. But shortly before and
after World War II Calvert began to have more success selling lots. During
World War II many soldiers had trained in California. They liked the
climate and wanted to live in the area. It was then that Shell Beach
changed from a resort area for residents of the San Joaquin Valley to a
residential community.
When Calvert began to break ground for
building houses he found skeletons of Indians who had died and were buried
in the area. He also found bracelets of copper, arrowheads, spear head,
and stone bowls, which had been used for grinding meal. Most of the Indian
artifacts were found near the ocean between Placentia and Palomar Streets.
Major archaeological sites have been noted in this area and that of Sunset
Palisades. It was known as Oilport and was opened in August of 1907, quite
different from today's residential Sunset Palisades area. Built with
investor funds, it operated for only one month.
The plant, built by California
Petroleoum Refineries Ltd., was to be the most modern on the West Coast.
Nearly 2.25 million bricks went into the construction of the facilities.
Financed primarily by investors, it cost over $2 million to build. It was
to be the most complete refinery on the coast. It was set up to
produce kerosene, gasoline, lubricating oil, and oil byproducts.
The refinery existed until just after
World War II, when it was finally torn down. The land was sold, subdivided
and replaced with housing.
Accommodation |